I think the main problem with Hive is the temptation of new users. I onboarded friends and none of them stayed on Hive. After the introductory post, everyone gave up, only one stayed for a while, but this one is no longer active. I know that Hive's frontend is not very user-friendly, that's one thing, but I think the problem is also that Brazilians have difficulty writing a text, especially a text with 500 words, which is the Hive standard.